Monday, 27 June 2011

Uniqlo's Celebrity fundraising T-shirts

Uniqlo have just released a limited edition celebrity t-shirt  collection. They are only on sale for a week. The proceeds are presumable going to raise money in Tohoku (as opposed to raising money to increase the wages at their factory in China).   Marketing savvy as always, but it's a generous gesture and it's good to see conspicuous corporate effort to keep it in the public consciousness.  It's a pity though there aren't Japanese celebrities that have designed them too - the shirts are on sale in Uniqlo shops in London, New York, HK, Shanghai etc too.  Anyone wanting one for Christmas will need to let me know ASAP.  


Uniqlo's celebrity Japan shirts
Top Row: Lady Gaga, Cyndy Lauper, Victoria Beckham
Middle Row: Orlando Bloom, Gwyneth Paltrow
Bottom Row: Nicole Kidman, Charlize Theron,  Blake Lively.

2 comments:

mid-Japan-crisis said...

Ooo thank you for posting this otherwise I never would have known. I have a good friend that will go "ga-ga" over the Lady Gago one.
Thanks again!
KM

Cecilia said...

Nice to see you here.
I hope they still had them in stock. Men's shaped t-shirts never improve my appearance, so reluctantly have decided to pass