Monday 26 November 2012

Not very responsible marketing...

JR Shin Aomori station... buy a packet of Marlboro cigarettes, get a free coffee (Georgia coffee by Coca Cola). Even dodgier was that the cigarettes were only available in 4 and 6mg... just in case anyone needed incentive to move up a level... 
It's the kind of marketing that you'd expect in Indonesia or China (which uses smoking as a retroactive one child policy)... but less so in the increasingly rigid-about-smoking  Japan.  Hiro often laments that it's no longer a smoker's paradise... can't say I'm sorry about it.


2 comments:

Rurousha said...

One of the candidates in the Tokyo gubernatorial election is former Kanagawa governor Shigefumi Matsuzawa, who wants to ban all public smoking in Tokyo (as he did in Kanagawa).

I can't vote, but if I could, it would've been tough choice for me between him and Naoki Inose.

Cecilia said...

I'm very uninformed about local politics. National politics makes me want to cry...

Australia has just moved to brown paper packaging for cigarettes.

http://www.guardian.co.uk/business/2012/aug/15/tobacco-plain-packaging-australia-court

If I were a smoker, I think it might encourage me to stop...